Geller
Identity for a materials studio working between chemistry and craft.
Context:
Geller develops surfaces and composites for other people to build with, which means the work is almost always seen second-hand, inside someone else’s product. The task was an identity strong enough to be recognised at that distance, and honest about a practice that sits between laboratory procedure and the hand of a maker.
Creative idea:
The identity is built on the moment a material sets: the point where something poured, mixed or heated stops moving and becomes a surface. That transition gives the mark its changing weight and the system its logic.
Design approach:
A grotesque with unusually high contrast carries the same thickening and thinning as the mark, so the type reads as made from the material rather than placed on top of it. Layouts leave large flat fields for the surfaces themselves and keep the typography to the margins. The palette is taken from unfinished states — raw, cured and polished — rather than from any finished product.
Outcome:
A visual language that survives being embedded in other people’s work. It gives Geller a recognisable presence in technical documentation, sample libraries and trade contexts alike.
