Kin Store
Identity and digital design for a neighbourhood store and its regulars.
Context:
Kin Store sells a tightly edited range to people who mostly live within walking distance. Its advantage is familiarity, not scale, and the task was an identity that could carry that without turning into nostalgia: a shop that knows its customers, expressed in a system that also works on a screen at two in the morning.
Creative idea:
The identity is written in the second person. Every surface addresses one person rather than an audience, and the layouts are sized for a hand and a doorway rather than a billboard.
Design approach:
A warm text face handles anything the shop says in its own voice, while a compact sans takes prices, hours and shelf labels. The palette comes from the shop’s own materials — paper bags, painted steel, the green of the awning — and is used at full strength on small things and sparingly on large ones. Photography stays close and unstyled, with the products where they actually sit.
Outcome:
An identity that behaves like a shopkeeper who remembers you. It holds the same tone across signage, packaging and the online store, and it scales down to a receipt without losing character.
